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Imus admits sometimes he goes too far · 2007-04-17 10:59

Rutgers women's basketball coach C. Vivian Stringer and Mr ImusImus apologized repeatedly after he referred on the air to the Rutgers women as “nappy-headed hos” on April 4.

“From the outset, I believe all of us have been deeply upset and revulsed by the statements that were made on our air about the young women who represented Rutgers University in the NCAA Women’s Basketball Championship with such class, energy and talent,” said CBS Chief Executive Officer Leslie Moonves, according to a statement read by CNN.

“We, the Rutgers University Scarlet Knight basketball team, accept ??” accept ??” Mr. Imus' apology, and we are in the process of forgiving,” Rutgers women's basketball coach C. Vivian Stringer read from a team statement a day after the women met personally with Imus and his wife. “We still find his statements to be unacceptable, and this is an experience that we will never forget,” she said, Playfuls web site informed.

The problem with Imus’ firing, as pointed out by many journalists, is that is was done purely for financial reasons.

Imus was paid all along to be rude, but when it was clear that he became an image and financial problem, he was thrown out. If this was a moral decision, it would have been taken a long time ago. In fact, Imus would not have been hired.

“Our agenda is to try to be funny, and sometimes we go too far, and sometimes we go way too far. And in this case we went way too far,” he said during the radio show hosted by the Rev. Al Sharpton.

Losing Imus will be a financial hit to CBS Radio.

Imus was inducted into the Radio Hall of Fame in 1989. Imus won three Marconi Awards, two for Major Market Personality of the Year (1992 and 1997) and one for Network Syndicated Personality (1994).

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