Drew Barrymore to become a CoverGirl · 2007-04-21 18:20
Drew Barrymore becomes the newest face of CoverGirl cosmetics joining Cheryl Tiegs, Rachel Hunter, Christie Brinkley, and Tyra Banks.
“I am honored to be associated with a brand that has been at the forefront of their industry for almost 55 years,” Barrymore said in a release.
“CoverGirl had managed to change with the times, yet stay in touch with women of all ages and backgrounds.”
In a first for the Proctor & Gamble-owned brand, a cover girl will go behind the camera to direct the commercial, Fashion Wire Daily informed.
“Drew is a wonderful addition to the CoverGirl family and her role – both in front of the camera and behind the scenes as co-creative director – is new and different for the cosmetics industry,” noted Esi Eggleston Bracey, vice president and general manager for CoverGirl Cosmetics.
But this isn’t the first time Barrymore has used her face for a campaign. In 1993 she worked for Guess Jeans and more recently was the face for Missoni.
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