Kate Moss's clothes collection hits the shelves of Topshop · 2007-04-30 18:11
Supermodel Kate Moss’s clothes collection hits the shelves of retailer Topshop.
“We expected the publicity to be big, but not this big,” Mary Homer, one of Topshop’s managing directors told Reuters.
During the next two weeks, the collection will launch in another 21 countries, including at upmarket U.S. store Barney’s. The 50 piece range stretching from 12 pounds ($24) for a tight-fitting vest to a leather jacket for 150 pounds.
To try prevent fights among shoppers when the doors open, each person will be able to buy only five items.
“Kate Moss is a ‘down-up’ brand – this tatty girl who is completely unapproachable because of her beauty and wears totally approachable fashion,” said Marian Salzman, trendspotter and executive vice president at advertising agency JWT.
Topshop is successful in Britain by selling its own brand clothes that are cheap enough for teenagers and fashionable enough that A-listers want to buy them as well.
“With Madonna, H&M has been able to raise its game in the United States as a much hotter brand. Kate Moss could do the same thing for Topshop,” said Bernstein Research’s Luca Solca.
• Richard Gere: "End the circus"
• Courtney Love still wears Cobain's pajamas
|