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Disney Channel to appear in Russia · 2008-12-17 15:23
The Disney Channel is headed for Russian television.
A unit of Burbank-based Walt Disney Co. has formed a joint venture with Media-One Holdings Ltd. to start a Russian version of the family channel on 30 stations throughout the country.
Anchored by familiar Disney Channel shows for kids and families such as "Hannah Montana" and "Wizards of Waverly Place," dubbed in Russian, the venture also plans to create original Russian programming. The launch is slated for next year, pending approval from Russian authorities.
"This has been an effort to move deeper in the market and deliver Disney-branded programming, wrapped in a package that is very Disney, and appeals to local kids and families," said Rich Ross, president of Disney Channels Worldwide.
Because the cable and satellite television audience is limited in Russia, Disney Channel will be broadcast over the airwaves for free in most of the country. In big cities, such as Moscow and St. Petersburg, it will be delivered by cable. The channel could ultimately reach 75% of Russian television viewers, Los Angeles Times reports.
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