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LADA conquers Moscow and St. Petersburg · 2019-03-04 08:26

LADA continues active cooperation and implementation of joint projects with Russian universities in order to attract talented young people. In the early autumn of 2018, a joint project “Conquering Moscow and St. Petersburg” was launched, in which the Moscow state machine-building University (MAMI) and the St. Petersburg state Academy of art and industry became partners of the brand. A. L. Stieglitz.

According to the press service of AVTOVAZ, 19 participants of the competition were tasked to demonstrate their vision of a new LADA car that could win the hearts of residents of Moscow and St. Petersburg. The projects of the exterior and interior of futuristic cars were evaluated by the Commission headed by the chief designer of LADA Steve Mattin and the head of the Moscow division of the LADA design center Julien Druar.

The highest rating was given to the works of MAMI student Ilya Ivanov, who was given the opportunity to undergo a six-month internship in the capital’s LADA design Studio. “Ilya showed excellent skills in preparing sketches and working with presentations, showed great interest throughout the competition project, quickly provided quality information,” – said the head of the Moscow division of the LADA design center Julien Drouard.

Recall that in recent years, LADA specialists together with universities have organized several competitions of design projects, and some of the students participating in the projects are already working as LADA designers.

Collaboration with higher education institutions is part of LADA’s large – scale efforts to find talented designers and engineers. The recently signed agreement with the St. Petersburg Polytechnic University, AVTOVAZ career Days at leading universities, participation in the annual youth forum “Ivolga”, conducting reviews of design projects-these are the stages of the program to attract talented young people to the company, which will be implemented in the future.

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