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LADA is looking for new names · 2019-04-23 08:42

From 15 to 29 April 2019, LADA invites all visitors to its website and social network subscribers to participate in the creation of new names for their future cars.

Following the link, anyone can offer their own versions of the names for LADA cars of different families, as well as share what associations they cause. As illustrations are modern models of LADA, which AIDS in the formation of associations, but no limit in the choice of names.

People’s participation in creating names for LADA novelties is part of the brand’s history. The name of the modern bestseller LADA, car Granta, was chosen from 60 thousand options offered by Russian motorists. Public surveys conducted by the Brand concern not only the names, but also the appearance of cars. Before the release of the cars of the Cross line, LADA conducted an Internet survey, which showed that potential buyers are positive about cars with color interior design. On the first day of this survey alone, more than 14,000 responses were received.

“The involvement of a wide range of participants in the process of creating names for future LADA will allow us to test the ideas that we already have, to generate new ideas, and, of course, to bring Russian motorists and LADA brand closer together,” said Fabien Gulmi, marketing Director of AVTOVAZ.

LADA Vesta is the leader in March
LADA Granta is the leader in sales in April

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