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AVTOVAZ increased sales in 2019 · 2020-02-05 08:44

AVTOVAZ successfully completed 2019: 362,356 cars were sold in Russia, which is 1% higher than in 2018. Updating the LADA model range and favorable conditions for buying cars provided growth even against the background of falling market (according to preliminary estimates, the decline was 2%), while the share of LADA in the segment of passenger and light commercial vehicles increased from 20.0% to 20.6%, the press service of the auto giant reports.

LADA is the leader of the Russian market, significantly ahead of its nearest competitor. For the second year in a row, Granta and Vesta are the most popular cars in Russia: at the end of 2019, LADA Granta is in first place with a result of 135,831 cars (+27.8% by 2018). In second place – LADA Vesta: sold 111,459 cars of this family (+2.9% by 2018).

The passenger version of the Lada Largus station wagon also entered the TOP 10 of the Russian car market with the result of 43,123 cars sold. In 2019, the Russians purchased a total of 52,397 cars of the Largus family, of which 9,274 are commercial models.

The overall result of LCV sales is 11,052 units, which is more than 90% of the sub-segment of small light commercial vehicles.

The TOP 3 regions with the largest LADA sales in 2019 are Moscow and the Moscow region, the Samara region and the Republic of Tatarstan. It sold 85,330 cars or 24% of total sales.

Simultaneously with the growing popularity of LADA in Russia, export sales also increased: about 50 thousand cars were sold abroad, which is 32% more than in 2018 (and three times more than at the beginning of 2017). The most capacious markets are Belarus and Kazakhstan, where LADA is also the # 1 brand.

“In 2020, LADA aims to maintain its leading position in terms of market share in Russia, including through the growth of sales of cars with automatic transmission and the integration of the Niva SUV in the LADA lineup. This year, we will continue to develop our dealer network and export markets in a sustainable manner. Of course, one of the most important tasks was and remains to increase the level of customer satisfaction, ” said Executive Vice President of sales and marketing Olivier Mornet.

AVTOVAZ develops exports
AVTOVAZ raised sales in January

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